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Advertising is such an ephemeral thing. I occasionally wonder, if all the words I've written were laid end to end, how far would they reach? At least to the moon and back again, I'd guess. That's if you count all the product brochures, the rejected television scripts, the accepted television scripts, the K-mart catalogues, the persuasive creative rationales, the Canberra Tourism magazines, the radio scripts for Borthwicks smallgoods (now that was a sausage factory!) and everything else besides. So little of it survives, of course. And most of it is totally unmourned, even by me. Just sometimes, I wish I'd kept a little more in the portfolio and on the reel. Not necessarily because it was outstanding work - just because I did it. Here are some of the things I have kept. Television commercials, because that's probably what I've done most of, and a few other odds and ends. Some of the commercials won awards and some of them made quite a lot of money for clients. What's my approach to advertising? It comes back to truth. You might raise a cynical eyebrow. However, advertising is communication and to communicate you have to make connections. The best advertising does this by tapping into a recognised truth, but presenting it in a surprising way. As Guy Clarke sings "It's gotta come from the heart, If you want it to work." Play the reel (it's best to download it first). It is about a 5.5mb
Windows Media version, and runs 8 minutes. Keeping the file size down
makes it a bit soft and mushy, but you'll get the idea. If you'd like to
see a high quality DVD version send me an email.
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