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"Thank you Hal McElroy" - Return to Eden wrap shot
1985 I took hours of Return to Eden 'behind the scenes' video. I cut this short bit for a talk some time, (the first shot is silent for an intro). There's some great stuff that someday I promise to compile, the real melodrama behind Australian TV 'drama' c.1985. Because I was around the sets and locations so much, always with the VHS video camera, after a while everyone would talk to me, with the camera to my eye.

The Wrap shot of  Return to Eden -Windows 
Real Media Version
Most of the early video here comes from old U-matic, VHS or S-VHS copies and from varying quality dubbs. Some of the longer ones I've saved in Real Video format where the quality doesn't really matter, but others are fairly high quality Microsoft Windows Media. The selection has been based a lot on nostalgia, some items are here just because they're the only ones left of that time of my life, others of social interest. (Try writing your life in iron oxide in a house full of magnets).

I'm sure copyright isn't an issue so use them how you will, please drop me an email if you're linking to them.

It's always smoother to download them before playing.The file sizes are as follows.


Return to Eden wrap shot
(approx.2mins)
As Real Media 961k
In Windows Media 1,983k

Mattel 1982 TVCs (all 30 sec. .ASFs)
Remote Command Jeep 774k
Baby Tippee Toes 946k
Tuff Stuff Preschool Toys 794k
Intellivision Australian launch 1,058k
Advanced Dungeon and Dragons 1,021k


Animatics - fREDGREENBLUE 
The VHS sales 'brochure' 1.4Mb
Samples of storyboard/TVCs 1.7Mb

 

 

Baby Tippee Toes (she walks on her own!) -duh!
1982
What were toy commercials like in the early 80's? 

 


Pretty much like now, only with a much slower cutting pace. I must have made a hundred of them. These Mattel commercials were from my advertising producer days at Clemenger. The budgets were so tight (about $4,000 each at 80's prices) we had to make them in-house. Of course the agency made its money from the media commissions.  I shot many in 16mm, operating the camera, with Arthur Sturgess (Head of TV Dept., then my boss) directing, Then we used  video when tape started to be accessible (Ray Hughes' Iloura tape house was downstairs at the 416 St Kilda Rd. office..

Remote Command JeepRemote Command Jeep

(an Annette Ringrose set) Radio control was pretty cool then.


Tippee ToesTippee Toes
(one of about 6 new doll spots we did each year, all just variations)

Tuff Stuff that plastic!Tuff Stuff. Tougher than the kids who love 'em'. Check the prices on the end frame.

(At first I was just producing and then also directing, these are some of them. The best looking were with John Finn (now Batey Singapore) as art director. Looking back now what stands out are Andy Willson's soundtracks, again done for a pittance, recorded in batches to save voice over and studio cost.
Some spots where exact copies of the US commercials, others we just had fun with.)

 

The games here were Shark,Shark,Mattel Intellivision games tvc. B-17 Bomber (It Talks!), and Advanced Dungeons and Dragons. I don't think anyone at the agency had ever played the real RPG but we'd seen Indiana Jones! The simple graphics were shot from the monitor screen complete with moiré patterns.

Mattel Intellivision launch TVC
We did a few commercials for Mattel Electronics (where are they now?) I've still got a Mattel asteroids type hand held game, and some of the Battlestar Gallactia toys, but I don't remember seeing the add-on computer and keyboard, mentioned in this commercial, onsale (the commercial super says, 'available November 1983'). The product we used here was a wooden mockup (I think) and we faked the onscreen display using an Atari. 
Launch TVC (Christmas 1982) Windows Media
Launch TVC as Real Media 380k


 



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1994 After years of using low end equipment for image capture and desktop video systems to pre-plan effects commercials, I decided to set up a business doing just that. fREDGREENBLUE was born in the front room of our house in Malvern. I purchased a FAST VideoMachine edit system, some S-VHS decks. Then I hung out this VHS sales shingle around town

The pitch
The proposition was that that I had a poor man's paintbox system, and knew how to use it.  Windows Media 1.4Mb

The samples. This includes a fashion job I was very proud of for Saatchi's for Nino Cerruti suits. It was a competitive pitch, the brief was very open and this animatic won it. I then worked with director Stan Cesnik and Kent Allen on the commercial which follows it.  Windows Media 1.7Mb

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