webwork / folio
Fred Harden Web Producer


When you use the title 'Executive Producer' on your business card, they're really lost. "Well" they ask, " what did you actually do on that site? HTML? Coding? Database? Financially manage the project?" If you're a film industry person, you know and understand the term.  I guess it's time for a folio of my web work and a statement or two about my contribution to those things I've 'executively produced'. This looks a bit like Australian web history but I can't help it, this is what I do

Here's  my current CV  
If it's a list of software / hardware skills you're after, try this.

For me, the web started here, in 1994. Even before the print MM magazine was dumped, we knew we had to have a website. After we stopped, it was like someone had invented the web just for us and we had serious fun. With Matt Kennedy's design and both of us learning HTML, using text editors, him on the Mac, me on the PC. On some 40mb Syquest tape, in some shoebox, I'm sure there's a back-up of the first incarnations of the site. There are two very soft screen grabs here, that I found recently.

We launched the site on Next's server (in the Sydney Rolling Stone office) because they had a 64k ISDN link. Wow, cool we said!  There were other Murdoch projects, lots of demos, including a promo site for  marieclaire that won a fashion award. What did I do? Concept, strategy, direction, edit, writing.


MultiMedia Online V.1

I moved to the country in April 1995 and produced  the online magazine alone for another year. That's everything. Reporting, writing, graphics, HTML, Javascript and layout. Because I'm not a designer (I know because I've worked with really good ones) I kept it simple, but there are still some examples that I'm pleased with, the Dana Atchley - digital storyteller piece, the Walt Whitman butterfly story, and some of the layouts in the Kitchen section. I created (and used sparingly) animated gifs when that was a big deal, and used FrontPage97 (gasp) almost exclusively, opening the pages in HotDog then later Homesite to remove the evidence so people wouldn't laugh at me. I still can't think of any other program that would have let me create the content so simply and fast, as I was writing the content on the page. I setup FrontPage server discussion groups, search and some simple databases. 

The 'last edition' is online with (almost) complete internal links (although some are looking for material that is still being unearthed). Looking back, the overall impression is what a lot of content was created pretty much as a labour of love. I don't regret it, I made some great contacts and I got some great emails.


MultiMedia Online V.2


Mid '96, I headed into full time web work with a mate, Doug Bailey, as Digital Mechanics. With Doug in Sydney, me and the project server in Bungendore, there was lots of driving up the highway to meetings.  I was also having real magazine withdrawals. So while we were doing web work for clients like P&O I started 'our' DM newsletter. (As usual I did the editing and layout, and Doug contributed some good food/wine stuff.) I promoted the site around the traps and we had a great response, but again, real work got in the way after 4 monthly issues (a disturbing trend.)


Digital Mechanics

Two consecutive freelance jobs for Grey Advertising were enough to start my involvement with them as Grey Interactive. The first was revising a first generation site for Medibank, the second the Attorney-General's Department Firearms Buyback site. I became the Manager and when we got bigger, the Executive Producer.

Medibank became a long standing client for Grey Interactive, and was the first Gi site to be fully e-commerce enabled. The Firearms Buyback scheme site was actually two, one public, the other for the media. It was our first real web opportunity  to offer video, and audio downloads - before Real Video took off. There are some sample files here, and the full site is archived by the National Library as a significant piece of web history.

Medibank V.2
Firearms Buyback

I'll slowly add  longer profile details of these other jobs, just for history's sake. You can see some of the Mulitimedia involved on my webmediaCV.
 

Canberra Tourism -inc. First true Database site, created in ColdFusion by Joh O'Dell. Designed by his wife Sam. I was Manager of Gi at the time, so my input was in concept, strategic and client liaison. We got it right for CTEC. I did the Launch videos, Disabled database launch video. There's a Flash intro done for the Olympic Football in Canberra. See the Web Media CV

ACTION buses - Gi redesign and we quickly added a database time-table search, remote document management tools, a touch-screen Kiosk version, created a system so that Quark could import the web data for faster creation of the printed timetables, as I left we were playing with WAP for timetable info.

ATSIC - Gi redesign (Sam O'Dell designer), I offered the idea of Flash banners to keep the site looking 'official' but adding some requested humanity, Matt Bullock did the ASP. We also used Flash for the intro (Sam) and to create a voting game email promo (Bill O'Donovan Flashmaster, I wrote, produced, edited and added audio). We also created some promo material for the launch. Again see the Web Media CV

AusAID - Gi redesign, I pushed for a full Cold Fusion document management and web supervision system. I created a Web launch video (Ronnie Chow art director) in Adobe After Effects and made streaming versions. Also on the Web Media CV

Web Multimedia Demo

Moving briefly to OPC Safetyweb the only real project to wear my stamp (I was supposed to be marketing them instead of producing but I couldn't help myself. They needed a producer) was for the Office for the Status of Women, OSW. I left after six months there.
Current work
There will soon be a new site for P&O Cruises, a new Intranet site, and Agents site. Keep watching.

Canberra Arts Management are a promotional and development group of around 100 arts organisations in the ACT. They publish a fortnightly newsletter to the media and a growing email list and needed a better website and one that saved them some of  the hard work.

I suggested a content management system I was using for P&O and set up a system where the events are entered and updated by the members, checked by CAM and 'published' online and to a formatted export as a word document for their print newsletter. It's been a charity job for me, my contribution to the local 'yarts'.

Design was by Swell Design Group, CMS by 3rdGen.

I don't feel like stopping yet..
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